Test marketing : a perturbation in the market place
Year of publication: |
1968
|
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Authors: | Lipstein, Benjamin |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 14.1968, 8, p. 437-448
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Subject: | Verbrauchsgütertest |
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