Test-retest reliability in metric conjoint experiments : a new workflow to evaluate confidence in model results
Year of publication: |
2024
|
---|---|
Authors: | Schüler, Jens ; Anderson, Brian S. ; Murnieks, Charles ; Baum, Matthias ; Küsshauer, Alexander |
Published in: |
Entrepreneurship theory and practice : ET&P. - Thousand Oaks, CA : Sage Publishing, ISSN 1540-6520, ZDB-ID 2069619-X. - Vol. 48.2024, 2, p. 742-757
|
Subject: | entrepreneurship experiments | metric conjoint analysis | test-retest reliability | Monte Carlo simulation | testing entrepreneurship theory | Monte-Carlo-Simulation | Conjoint-Analyse | Conjoint analysis | Entrepreneurship | Entrepreneurship approach | Theorie | Theory |
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