Testimonial- und Celebrity-Werbung im Sport
Daniela Schaaf
| Year of publication: |
2013
|
|---|---|
| Authors: | Schaaf, Daniela |
| Published in: |
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing. - Berlin : Schmidt, ISBN 3-503-14119-7. - 2013, p. 323-352
|
| Subject: | Sportmarketing | Sports marketing | Celebrity-Werbung | Celebrity endorsement | Definition | Risiko | Risk |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009705013