Testing a signalling theory of advertising
by John W. Maxwell
| Year of publication: |
1991
|
|---|---|
| Authors: | Maxwell, John W. |
| Publisher: |
Kingston |
| Subject: | Theorie | Theory | Signalling | Werbung | Advertising |
| Extent: | 49 S. graph. Darst. |
|---|---|
| Series: | Discussion paper / Institute for Economic Research, Queen's University. - Kingston, Ontario, ISSN 0316-5078, ZDB-ID 863062-8. - Vol. 838 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000129443