- 1. Experiment A: Notice Variants & Discussion of Findings
- 1.1 Wave I Notice Variants
- 1.1.1 Variant NL: Trader’s National Law Notice
- 1.1.2 Variant C.00: Draft Notice
- 1.1.3 Variant C.01: Rights table
- 1.1.4 Variant C.02: Rights & periods table
- 1.1.5 Variant C.03: Clarified
- 1.1.6 Variant C.04: Detailed
- 1.1.7 Variant C.05: Comparison
- 1.1.8 Variant C.06: Title & Intro
- 1.1.9 Variant C.07: Rights before signing
- 1.1.10 Variant C.08: Rights after signing
- 1.1.11 Variant C.09: When to claim
- 1.1.12 Variant C.10: How to claim
- 1.1.13 Variant C.11: Examples
- 1.2 Wave II Notice Variants
- 1.2.1 Variant P.00: New Baseline Notice (Variant C.06 from Wave I)
- 1.2.2 Variant P.01: When-to-Claim Table
- 1.2.3 Variant P.02: EU Insignia
- 1.2.4 Variant P.03: Text Boxes
- 1.2.5 Variant P.04: Keywords Highlighted
- 1.2.6 Variant P.05: Uppercase Highlighting
- 1.3 Notice Variant Performance
- 1.3.1 Wave I Variants
- 1.3.2 Wave II Variants
- 1.4 Balanced Scorecard Calculation
- 1.4.1 Version 1 (Presented in Main Report)
- 1.4.2 Version 2 (Used to corroborate Version 1 recommendations)
- 1.4.3 Version 1 and 2 Score Comparison
- 1.5 Drop-Out Rates
- 2. Experiment B: Discussion of Findings
- 2.1 Treatment Group Recap
- 2.2 Findings
- 2.2.1 Comprehension Scores
- 2.2.2 Confirmation of Agreement on a Durable Medium
- 2.2.3 Timing: Delayed presentation (presentation at confirmation screen vs. delivery detail screen)
- 2.2.4 Forced vs. Unforced Presentation
- 2.2.5 Click-wrap vs. Browse-wrap
- 2.2.6 Explicit vs. Implicit Consent
- 2.2.7 Shopping Channel
- 3. Review Phase in Detail
- 3.1 Literature Review
- 3.1.1 Aims
- 3.1.2 Methodology
- 3.1.3 Results of the Literature Review
- 3.1.4 Key references
- 3.2 Consumer Interviews
- 3.2.1 Aims
- 3.2.2 Consumer Interviews: Methodology & Sample
- 3.2.3 Results of the Consumer Interviews
- 3.3 Consumer Survey
- 3.3.1 Aims
- 3.3.2 Survey Overview
- 3.3.3 Results of the Consumer Survey
Persistent link: https://www.econbiz.de/10010527869