Testing the effect of marketing strategy alignment and triple-A supply chain on performance in Egypt
Ahmed Attia
| Year of publication: |
2015
|
|---|---|
| Authors: | Attia, Ahmed |
| Published in: |
EuroMed journal of business. - Bingley : Emerald, ISSN 1450-2194, ZDB-ID 2509205-4. - Vol. 10.2015, 2, p. 163-180
|
| Subject: | Performance | Marketing strategy alignment | Triple-A supply chain | Ägypten | Egypt | Lieferkette | Supply chain | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011390400