Testing the SERVQUAL Scale in the Business-to-Business Sector: The Case of Ocean Freight Shipping Service
Year of publication: |
1999-01-01
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Authors: | Durvasula, Srinivas ; Lysonski, Steven ; Mehta, Subhash |
Publisher: |
e-Publications@Marquette |
Subject: | Business-to-business marketing | Freight operations | Service quality | Services marketing | Shipping | Business | Marketing |
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Durvasula, Srinivas, (2000)
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Durvasula, Srinivas, (1999)
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Mehta, Subhash C., (1998)
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Durvasula, Srinivas, (2004)
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Understanding the Interfaces: How Ocean Freight Shipping Lines Can Maximize Satisfaction
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