Testing the waters : using collective real options to manage the social dilemma of strategic alliances
Year of publication: |
2011
|
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Authors: | McCarter, Matthew W. ; Mahoney, Joseph Timothy ; Northcraft, Gregory B. |
Published in: |
The Academy of Management review : AMR. - Briarcliff Manor, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 36.2011, 4, p. 621-640
|
Subject: | Strategische Allianz | Strategic alliance | Realoptionsansatz | Real options analysis | Risiko | Risk | Vertrauen | Confidence |
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