Testing work-life theory in marketing : evidence from field experiments on social media
Nita Umashankar, Dhruv Grewal, Abhijit Guha, and Timothy R. Bohling
| Year of publication: |
2024
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|---|---|
| Authors: | Umashankar, Nita ; Grewal, Dhruv ; Guha, Abhijit ; Bohling, Timothy R. |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 2, p. 307-329
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| Subject: | work-life theory | work-life conflict | work-life enrichment | ad clicks | product positioning | product resource demands |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231152894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014584207