Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Year of publication: |
2015
|
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Authors: | Siano, Alfonso ; Palazzo, Maria |
Published in: |
Journal of communication management : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1363-254X, ZDB-ID 2185796-9. - Vol. 19.2015, 1, p. 102-116
|
Subject: | Strategic management | Communications | Communication management | Stakeholder analysis | Italy | Tetra Pak | Italien | Stakeholder | Strategisches Management | Kommunikation | Communication | Markenführung | Brand management | Öffentlichkeitsarbeit | Public relations | Interne Kommunikation | Internal communication |
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