Text me! : new consumer practices and change in organizational fields
Year of publication: |
2011
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Authors: | Ansari, Shahzad Shaz ; Phillips, Nelson |
Published in: |
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations. - Catonsville, MD : Institute for Operations Research and the Management Sciences, ISSN 1047-7039, ZDB-ID 1022236-4. - Vol. 22.2011, 6, p. 1579-1599
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Subject: | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion | Großbritannien | United Kingdom | Konsumentenverhalten | Consumer behaviour |
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