Textual paralanguage and its implications for marketing communications
Year of publication: |
January 2017
|
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Authors: | Luangrath, Andrea Webb ; Peck, Joann ; Barger, Victor A. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 27.2017, 1, p. 98-107
|
Subject: | Nonverbal communication | Paralanguage | Brand communications | Linguistics | Emoji | Social media | Social Web | Social web | Markenführung | Brand management | Kommunikation | Communication | Marketingmanagement | Marketing management | Linguistik | Beziehungsmarketing | Relationship marketing | Werbung | Advertising | Öffentlichkeitsarbeit | Public relations |
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