Thailand : relationship marketing in Thailand ; a case of the real estate industry
Ruth Banomyong and Nucharee Supatn
| Year of publication: |
2013
|
|---|---|
| Authors: | Ruthī Phanomyong ; Supatn, Nucharee |
| Published in: |
Marketing management in Asia. - New York, NY : Routledge, ISBN 978-0-415-52317-2. - 2013, p. 120-137
|
| Subject: | Immobilienwirtschaft | Real estate industry | Beziehungsmarketing | Relationship marketing | Thailand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009659655