Thank you for not smoking : a multi-method investigation to understand the effect of anti-smoking warnings in television programs
Kapil Khandeparkar, Manoj Motiani, Amalesh Sharma
| Year of publication: |
2021
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|---|---|
| Authors: | Khandeparkar, Kapil ; Motiani, Manoj ; Sharma, Amalesh |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 128.2021, p. 462-472
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| Subject: | Anti-smoking | Attitude | Eye-tracking | Multi-study | Visual attention | Warning timings | Rauchen | Smoking | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.01.053 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494472