That's not so bad, I'll eat more! : backfire effects of calories-per-serving information on snack consumption
Year of publication: |
2019
|
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Authors: | Tangari, Andrea Heintz ; Bui, M̃y ; Haws, Kelly L. ; Liu, Peggy J. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 83.2019, 1, p. 133-150
|
Subject: | calories per serving | consumption | expectancy disconfirmation | nutrition labeling | serving size | Konsumentenverhalten | Consumer behaviour | Ernährungsverhalten | Eating habit | Warenkennzeichnung | Product labelling |
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