The ʺcorrective advertisingʺ remedy of the FTC : an experimental evaluation
Year of publication: |
1974
|
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Authors: | Dyer, Robert F. ; Kuehl, Philip G. |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 38.1974, 1, p. 48-54
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Subject: | Wettbewerbsbeschränkung | Werbungsbetrieb | Vereinigte Staaten |
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