The $ 10 trillion prize : captivating the newly affluent in China and India
Michael J. Silverstein; Abheek Singhi; Carol Liao; David Michael
| Year of publication: |
2012
|
|---|---|
| Authors: | Silverstein, Michael J. ; Singhi, Abheek ; Liao, Carol ; Michael, David |
| Publisher: |
Boston, Mass. : Harvard Business Review Press |
| Subject: | Verbraucher | Consumers | Konsumentenverhalten | Consumer behaviour | Internationaler Markteintritt | International market entry | China | Indien | India | Mittelstand | Verbrauch |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 314 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references |
| ISBN: | 978-1-4221-8705-0 |
| Classification: | Wirtschaftliche Faktoren ; Theorie der Wirtschaftspolitik, Wohlfahrtstheorie ; Wirtschaftsentwicklung, Wirtschaftsstruktur: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009627696