The 2.0 critic : blended discourses in blogging
Year of publication: |
2019
|
---|---|
Authors: | Silva, Nathalia Dib ; Campos, Roberta Dias |
Published in: |
Latin American business review. - Binghamton, NY : [Verlag nicht ermittelbar], ISSN 1528-6932, ZDB-ID 2096818-8. - Vol. 20.2019, 2, p. 109-133
|
Subject: | Blog | Critic | Critic 2.0 | digital influencer | megaphone effect | product review | Web 2.0 | word of mouth | Social Web | Social web | Virales Marketing | Viral marketing | Web 2.0-Technologien | Web 2.0 technologies | Online-Marketing | Internet marketing | Critical Management Studies | Critical management studies | Konsumentenverhalten | Consumer behaviour | Internet | Diskurstheorie | Discourse theory | Öffentlichkeitsarbeit | Public relations |
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