The 3-S typology of South African culinary festival visitors
Armand Viljoen, Martinette Kruger and Melville Saayman
| Year of publication: |
2017
|
|---|---|
| Authors: | Viljoen, Armand ; Kruger, Martinette ; Saayman, Melville |
| Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 29.2017, 6, p. 1560-1579
|
| Subject: | South Africa | Typology | Culinary festivals | Motivation-based market segmentation | Südafrika | Großveranstaltung | Big event | Marktsegmentierung | Market segmentation | Gastronomie | Restaurant industry | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour | Tourismusmarketing | Tourism marketing | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-09-2015-0464 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011732180