The 3R framework: improving e-strategy across reach, richness, and range
| Year of publication: |
2003
|
|---|---|
| Authors: | Wells, John D. ; Gobeli, David H. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 2226637. - Vol. 46.2003, 2, p. 5-14
|