The 4A's of marketing : creating value for customers, company and society
Jagdish Sheth; Rajendra Sisodia
| Alternative title: | Four A's of marketing |
|---|---|
| Year of publication: |
c 2012
|
| Authors: | Sheth, Jagdish N. ; Sisodia, Rajendra |
| Publisher: |
New York, NY [u.a.] : Routledge |
| Subject: | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | Kundenmanagement | Beziehungsmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | 209 S. graph. Darst. 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk. - Includes bibliographical references and index |
| ISBN: | 978-0-415-89834-8 ; 978-0-415-89835-5 ; 0-415-89834-X ; 0-415-89835-8 ; 978-0-203-80216-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009502564