The 4Ps in marketing-mix : a German perspective
Werner Pepels
| Year of publication: |
[2021]
|
|---|---|
| Authors: | Pepels, Werner |
| Institutions: | Berliner Wissenschafts-Verlag (publisher) |
| Publisher: |
2021: Berlin : Berliner Wissenschafts-Verlag |
| Subject: | Marketingmanagement | Marketing management | Marketinginstrument | Marketing-Mix |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] |
| Extent: | XVIII, 235 Seiten Illustrationen 22.7 cm x 15.3 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-3-8305-5102-7 ; 3-8305-5102-9 ; 978-3-8305-4323-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012628593