The AAAA study on consumer judgment of advertising
Year of publication: |
1968
|
---|---|
Authors: | Kanter, Donald L. |
Institutions: | AAAA (contributor) |
Published in: |
Readings in advertising and promotion strategy. - Homewood : Irwin. - 1968, p. 35-45
|
Subject: | Vereinigte Staaten | Werbungspsychologie |
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