The acquisition of Reebok by Adidas
Stefan Schmid, Tobias Dauth and Thomas Kotulla
| Year of publication: |
2011
|
|---|---|
| Authors: | Schmid, Stefan ; Dauth, Tobias ; Kotulla, Thomas |
| Published in: |
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven. - Wiesbaden : Gabler, ISBN 978-3-8349-2967-9. - 2011, p. 713-731
|
| Subject: | adidas-Salomon AG | Reebok International Ltd. <Stoughton, Mass.> | Übernahme | Takeover | Markenführung | Brand management | Sportartikelbranche | Sporting goods industry | Deutschland | Germany | Großbritannien | United Kingdom |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009307522