The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin
Menouwesso H. Hounhouigan, Paul T. M. Ingenbleek, Ivo A. van der Lans, Hans C. M. van Trijp, and Anita R. Linnemann
| Year of publication: |
2014
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|---|---|
| Authors: | Hounhouigan, Menouwesso H. ; Ingenbleek, Paul T. M. ; Lans, Ivo A. van der ; Trijp, Hans van ; Linnemann, Anita R. |
| Published in: |
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan. - Chicago, Ill. : American Marketing Association, ISSN 0743-9156, ZDB-ID 83163-3. - Vol. 33.2014, 2, p. 159-172
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| Subject: | marketing systems | development policy | developing markets | emerging markets | conjoint analysis | Entwicklungsländer | Developing countries | Schwellenländer | Emerging economies | Conjoint-Analyse | Conjoint analysis | Benin | Marketing |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010439139