The added value of corporate logos: An empirical study
Year of publication: |
2001
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Authors: | Riel, Cees B.M.van ; Ban, Anouschka van den ; Heijmans, Evert-Jan |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 35.2001, 3-4, p. 428-440
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