The adoption and diffusion of new industrial products : a literature review
by Anita M. Kennedy
| Year of publication: |
1983
|
|---|---|
| Authors: | Kennedy, Anita M. |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 17.1983, 3, p. 31-88
|
| Subject: | Innovation | Innovationsdiffusion | Innovation diffusion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Übersichtsarbeit ; Systematic review ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Literaturverz. S. 77 - 88 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001037601