The adoption of Customer Relationship Management (CRM) : an empirical study on Iranian firms
A. Keramati; J. Toufighi Zavareh; A. Ellioon, H. Moshki and S. Sajjadiani
| Year of publication: |
2008
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|---|---|
| Authors: | Keramati, Abbas ; Zavareh, Javad Toufighi ; Ellioon, A. ; Moshki, H. ; Sajjadiani, S. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 1.2007/08, 4, p. 354-373
|
| Subject: | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce | Iran |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003754381