The adoption of electronic innovations with indirect network externalities that compete with standalone physical products
Year of publication: |
September 2015
|
---|---|
Authors: | Kowakami, Tomoko ; Parry, Mark E. |
Published in: |
Creativity and innovation management. - Oxford [u.a.] : Willey-Blackwell, ISSN 0963-1690, ZDB-ID 1151216-7. - Vol. 24.2015, 3, p. 430-448
|
Subject: | Digitale Güter | Digital goods | Erwartungsnutzen | Expected utility | Kaufentscheidung | Purchase decision | Online-Marketing | Internet marketing | Netzwerkökonomik | Network economics | Innovationsmanagement | Innovation management |
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