The adoption of internet-based marketing channels
Viggo Høst, Niels Peter Mols and Jørn Flohr Nielsen
| Year of publication: |
2001
|
|---|---|
| Authors: | Høst, Viggo ; Mols, Niels Peter ; Flohr Nielsen, Jørn |
| Published in: |
Homo oeconomicus. - München : Accedo Verl.-Ges., ISSN 0943-0180, ZDB-ID 626351-3. - Vol. 17.2001, 4, p. 463-488
|
| Subject: | Innovationsadoption | Mobile Marketing | Mobile marketing | Electronic Commerce | E-commerce | Lieferantenmanagement | Supplier relationship management | Innovationsdiffusion | Innovation diffusion | Dänemark | Denmark |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001607448