The adoption of Islamic banking services in Malaysia
Year of publication: |
2017
|
---|---|
Authors: | Mahdzan, Nurul Shahnaz ; Zainudin, Rozaimah ; Au, Sook Fong |
Published in: |
Journal of Islamic Marketing. - Emerald Publishing Limited, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 8.2017, 3, p. 496-512
|
Publisher: |
Emerald Publishing Limited |
Subject: | Financial services | Advertisements and promotions to Muslims | Islamic marketing | The Muslim consumer | Islamic financial services marketing | Islamic banking | Diffusion of innovation | Perceived attributes |
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