The adoption of social media marketing by home-based businesses in Saudi Arabia
Amna Ali Alharthi, Ghada Talat Alhothali
| Year of publication: |
2021
|
|---|---|
| Authors: | Alharthi, Amna Ali ; Alhothali, Ghada Talat |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - 2021, 3, p. 252-263
|
| Subject: | home-based businesses | micro-businesses | social media marketing | social influence | technology acceptance model | usefulness | Online-Marketing | Internet marketing | Saudi-Arabien | Saudi Arabia | Social Web | Social web | Heimarbeit | Home-based work | Innovationsakzeptanz | Innovation adoption |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2021.3-21 [DOI] hdl:11159/6878 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013162716