The adoption of strategic pricing by industrial service firms
Year of publication: |
2015
|
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Authors: | Indounas, Kostis |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 30.2015, 5, p. 521-535
|
Subject: | Performance | Services | Business-to-business marketing | Princing strategy | Unternehmenserfolg | Firm performance | Dienstleistungssektor | Service industry | Wettbewerbsvorteil | Competitive advantage | Preismanagement | Pricing strategy | B-to-B-Marketing | Leistungsbündel | Bundling strategy | Lieferantenmanagement | Supplier relationship management | Industrie | Manufacturing industries |
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