The advertising budget's determinants in a market with two competing firms
Year of publication: |
1982
|
---|---|
Authors: | Simon, Julian L. ; Ben-Ur, Joseph |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 28.1982, 5, p. 500-519
|
Subject: | Werbungsbetrieb | Marktform Oligopol |
-
Optimizing advertising expenditures in a dynamic duopoly
Deal, Kenneth R., (1979)
-
Advertising and oligopolistic equilibrium
Friedman, James W., (1983)
-
Risk and advertising in an oligopoly game
Weber, Pauline Haaf, (1974)
- More ...
-
The Advertising Budget's Determinants in a Market with Two Competing Firms
Simon, Julian L., (1982)
-
Demand, cost and prices in duopoly
Simon, Julian L., (1988)
-
Demand, cost and prices in duopoly
Simon, Julian Lincoln, (1988)
- More ...