The advertising business : operations, creativity, media planning, integrated communications
edited by John Philip Jones
| Year of publication: |
1999
|
|---|---|
| Other Persons: | Jones, John Philip (contributor) |
| Publisher: |
Thousand Oaks, Calif. [u.a.] : Sage Publications |
| Subject: | USA | Werbung | Aufsatzsammlung | Werbewirtschaft |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 548 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-7619-1238-x ; 0-7619-1239-8 |
| Classification: | Marketing ; Dienstleistungen: Sonstiges |
| Source: |
Persistent link: https://www.econbiz.de/10004041749