The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services?

Year of publication:	2013-01-10
Authors:	Wagner, C. ; Benlian, Alexander ; Hess, Thomas
Institutions:	Fachbereich Rechts- und Wirtschaftswissenschaften, Technische Universität Darmstadt

More access options

Series:	Publications of Darmstadt Technical University, Institute for Business Studies (BWL).
Type of publication:	Book / Working Paper
Notes:	for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/58977/
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010568518