The advertising-financed business model in two-sided media markets
Year of publication: |
[2016]
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Authors: | Anderson, Simon P. ; Jullien, Bruno |
Published in: |
Handbook of media economics ; Volume 1A. - Amsterdam : Elsevier, North-Holland, ISBN 978-0-444-62721-6. - 2016, p. 41-90
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Subject: | Medienmarkt | Media market | Finanzierung | Financing | Netzwerkökonomik | Network economics | Medienökonomik | Media economics | Printwerbung | Print advertising | Hörfunkwerbung | Radio advertising | Fernsehwerbung | Television advertising | Produktdifferenzierung | Product differentiation | Gleichgewichtsmodell | Equilibrium model | Theorie | Theory |
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