THE ADVERTISING PUSH AND THE BRAND IMAGE OF THE MARKETING DEGREES IN PORTUGAL
Year of publication: |
2005-09-26
|
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Authors: | Leitao, Joao ; Rodrigues, Ricardo Gouveia ; Duarte, Paulo |
Institutions: | EconWPA |
Subject: | Advertising | Brand Image | Undergraduate Education |
Extent: | application/pdf |
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Series: | HEW. |
Type of publication: | Book / Working Paper |
Notes: | Type of Document - pdf; pages: 15 15 pages |
Classification: | I21 - Analysis of Education ; M31 - Marketing ; M37 - Advertising |
Source: |
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