The advertising rate structure in the daily newspaper industry
James M. Ferguson
| Year of publication: |
1963
|
|---|---|
| Authors: | Ferguson, James M. |
| Publisher: |
Englewood Cliffs/N. J. : Prentice-Hall |
| Subject: | Zeitungsanzeigen | Werbewesen | Vereinigte Staaten | Presseverlag | Press publisher | Printwerbung | Print advertising | Werbung | Advertising |
| Extent: | XIV, 94 S |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Bibliogr. S. 87-94 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002145506