"The advertising-sales relationship in the U. S. cigarette industry : a comparison of correlational and causality testing approaches"
by Ahmet Aykaç [u.a.]
Year of publication: |
1985
|
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Authors: | Aykaç, Ahmet |
Publisher: |
Fontainebleau : INSEAD |
Subject: | Tabakmarkt | Werbung | Vereinigte Staaten | Kausalanalyse | Causality analysis | Korrelation | Correlation | Schätztheorie | Estimation theory | Zeitreihenanalyse | Time series analysis | Zigarettenindustrie | Cigarette industry |
Saved in:
Extent: | 23 S. |
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Series: | Research working papers / Institut Européen d'Administration des Affaires. - Fontainebleau, ZDB-ID 864331-3. - Vol. 85,14 |
Type of publication: | Book / Working Paper |
Language: | English |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001843741
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