The Advertising Spillover Effect : Implications for Mutual Fund Families
Year of publication: |
2014
|
---|---|
Authors: | Wei, An-Pin |
Other Persons: | Chen, Miao-Ling (contributor) ; Peng, Chi-Lu (Edward) (contributor) |
Publisher: |
[2014]: [S.l.] : SSRN |
Subject: | Investmentfonds | Investment Fund | Spillover-Effekt | Spillover effect | Werbung | Advertising | Werbewirkung | Advertising effects | Portfolio-Management | Portfolio selection |
Extent: | 1 Online-Ressource (30 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Management 28 (4), 361-377 Nach Informationen von SSRN wurde die ursprĂĽngliche Fassung des Dokuments January 10, 2011 erstellt |
Classification: | G20 - Financial Institutions and Services. General |
Source: | ECONIS - Online Catalogue of the ZBW |
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