The affecvtive and cognitive components as factors in country branding
Year of publication: |
2013
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Authors: | Petkovska Mirčevska, Tatjana ; Daniloska, Nataša ; Arsov, Danco |
Published in: |
Economic development : journal of the Institute of Economics, Skopje. - Skopje, ISSN 1409-7893, ZDB-ID 2215099-7. - Vol. 15.2013, 1/2, p. 45-57
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Subject: | brand | country branding | principles of branding | affective factors | cognitive factors | Markenführung | Brand management | Kognition | Cognition | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Herkunftsbezeichnung | Designation of origin | Markenartikel | Brand |
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