The Aggregated Extremes Effect : Not All Routes to “Balanced” Bundles are Equally Appealing
Year of publication: |
2019
|
---|---|
Authors: | Liu, Peggy J. ; Lamberton, Cait ; Haws, Kelly L. |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 30.2019, 2 (26.08.), p. 219-239
|
Publisher: |
Wiley |
Saved in:
Online Resource
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