The aging society : strategies for managing the demographic change in the hospitality industry
Year of publication: |
2011
|
---|---|
Authors: | Gardini, Marco A. |
Published in: |
Aging society and its implications for services marketing : approaches in hospitality, tourism and transport. - Bad Honnef : K. H. Bock, ISBN 978-3-86796-050-2. - 2011, p. 101-126
|
Subject: | Alternde Bevölkerung | Aging population | Gastgewerbe | Hospitality industry | Dienstleistungsmarketing | Services marketing | Zielgruppe | Target group | Diversity Management | Diversity management |
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