The AI transformation of product innovation
Year of publication: |
2024
|
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Authors: | Cooper, Robert G. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 62-74
|
Subject: | AI in NPD | Artificial intelligence | New product development | Product innovation |
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