The allocation of advertising and research dollars in the Florida orange juice industry
Year of publication: |
2009
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Authors: | Brown, Mark G. ; Spreen, Thomas H. |
Published in: |
System dynamics and innovation in food networks 2009 : Proceedings of the 3rd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the EAAE (European Association of Agricultural Economists) ..... - Bonn : ILB, ISBN 978-3-941766-00-6. - 2009, p. 399-408
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Subject: | Florida | Zitrusfrucht | Citrus fruit | Obstbau | Fruit production | Werbung | Advertising | Forschung | Research | Produktionskosten | Production costs |
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