The allocation of promotion budget to maximize customer equity
Year of publication: |
2001
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Authors: | Berger, Paul D. ; Bechwati, Nada Nasr |
Published in: |
Omega : the international journal of management science. - Oxford [u.a.] : Elsevier, ISSN 0305-0483, ZDB-ID 1245028. - Vol. 29.2001, 1, p. 49-62
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Saved in:
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