The allure of arrogance : how relationship formation motives enhance consumer preferences for arrogant communications
Year of publication: |
2022
|
---|---|
Authors: | Senyuz, Aysu ; Hasford, Jonathan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 139.2022, p. 106-120
|
Subject: | Advertising | Arrogance | Evolutionary psychology | Persuasion | Relationship motives | Self-promotion | Konsumentenverhalten | Consumer behaviour | Motivation | Werbung | Präferenztheorie | Theory of preferences |
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