The Alpha, Beta, Gamma Approach to Measuring Change and its use for Interpreting the Effectiveness of Service Quality Programs
Year of publication: |
2001
|
---|---|
Authors: | Dowling, Grahame R. |
Published in: |
Australian Journal of Management. - Australian School of Business. - Vol. 26.2001, 1, p. 55-67
|
Publisher: |
Australian School of Business |
Subject: | MARKETING | ATTITUDES | MEASURING CHANGE |
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