The alternative “Marketing Revolution”
Year of publication: |
2016
|
---|---|
Authors: | Tadajewski, Mark |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 8.2016, 2, p. 308-334
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | History of marketing thought | Marketing management | Compromise | Infra-power | Marketing concept | The compromising consumer |
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